Gorilla Bow Fitness had a strong sales year in 2018, thanks to the help of SIGMA OEM’s design, manufacture, and logistics service team. Fans of the product couldn’t get enough of the innovative full body workout apparatus, and they requested a more portable version so they could travel with it. The team at Gorilla began to conceptualize a prototype that could be disassembled for travel but maintained the strength to withstand the 350 pounds of resistance required for usage.
Last summer, SIGMA Sales Manager Tom Whittington sat down with the Gorilla Bow team and the SIGMA OEM Supply Team and sketched out a new concept-the “GoBow.” The team worked over the next few months to develop a design, and produced a model that successfully met all specifications. SIGMA OEM also designed the carrying case for easy transportation. The product then moved to the test phase; samples were sent to fitness experts and market influencers such as Gorilla Bow devotees Elijah McGuire, Running Back for the New York Jets, and Professional Golfer Michele Forgione. The prototype was very well received, and the GoBow was approved for mass production. Christopher Caouette, President and CEO of Gorilla Fitness Equipment, comments, “We couldn’t have done it without SIGMA OEM. They did a great job on every phase of this project.”
Look for GoBow at fitness retailers this spring.
For information on these and other OEM Products, please contact OEMUSA@sigmaco.com.